Privacy Promise

Lakes Superiors Outdoors (“Lakes Superiors Outdoors”) operates and may operate other websites. It is Lakes Superiors Outdoors’s policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Like most website operators, Lakes Superiors Outdoors collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Lakes Superiors Outdoors’s purpose in collecting non-personally identifying information is to better understand how Lakes Superiors Outdoors’s visitors use its website. From time to time, Lakes Superiors Outdoors may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Lakes Superiors Outdoors also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on blogs/sites. Lakes Superiors Outdoors only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that commenter IP addresses and email addresses are visible and disclosed to the administrators of the blog/site where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to Lakes Superiors Outdoors’s websites choose to interact with Lakes Superiors Outdoors in ways that require Lakes Superiors Outdoors to gather personally-identifying information. The amount and type of information that Lakes Superiors Outdoors gathers depends on the nature of the interaction. For example, we ask visitors who sign up at to provide a username and email address. Those who engage in transactions with Lakes Superiors Outdoors are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Lakes Superiors Outdoors collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Lakes Superiors Outdoors. Lakes Superiors Outdoors does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

Lakes Superiors Outdoors may collect statistics about the behavior of visitors to its websites. Lakes Superiors Outdoors may display this information publicly or provide it to others. However, Lakes Superiors Outdoors does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

Lakes Superiors Outdoors discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Lakes Superiors Outdoors’s behalf or to provide services available at Lakes Superiors Outdoors’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Lakes Superiors Outdoors’s websites, you consent to the transfer of such information to them. Lakes Superiors Outdoors will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Lakes Superiors Outdoors discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Lakes Superiors Outdoors believes in good faith that disclosure is reasonably necessary to protect the property or rights of Lakes Superiors Outdoors, third parties or the public at large. If you are a registered user of an Lakes Superiors Outdoors website and have supplied your email address, Lakes Superiors Outdoors may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Lakes Superiors Outdoors and our products. If you send us a request (for example via email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Lakes Superiors Outdoors takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Lakes Superiors Outdoors uses cookies to help Lakes Superiors Outdoors identify and track visitors, their usage of Lakes Superiors Outdoors website, and their website access preferences. Lakes Superiors Outdoors visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Lakes Superiors Outdoors’s websites, with the drawback that certain features of Lakes Superiors Outdoors’s websites may not function properly without the aid of cookies.

Business Transfers

If Lakes Superiors Outdoors, or substantially all of its assets, were acquired, or in the unlikely event that Lakes Superiors Outdoors goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Lakes Superiors Outdoors may continue to use your personal information as set forth in this policy.


Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Lakes Superiors Outdoors and does not cover the use of cookies by any advertisers.

Privacy Promise Changes

Although most changes are likely to be minor, Lakes Superiors Outdoors may change its Privacy Promise from time to time, and in Lakes Superiors Outdoors’s sole discretion. Lakes Superiors Outdoors encourages visitors to frequently check this page for any changes to its Privacy Promise. If you have a account, you might also receive an alert informing you of these changes. Your continued use of this site after any change in this Privacy Promise will constitute your acceptance of such change.